Social commitment and sports sponsorship

As part of society, we are committed to social projects and sport. Long-term and reliable partnerships are particularly important to us.

“Die Arche” e.V.: Support for children and young people

Not all children in Germany are doing well. The Christian children's and youth organization “Die Arche” has been supporting socially disadvantaged children and fighting child poverty since 1995. Affected children receive a free breakfast, afternoon care and the opportunity to take part in vacation camps at “Die Arche”.
© Die Arche

Children at one of the five Arche branches in Frankfurt

The Freundeskreis der Arche Frankfurt am Main e.V. supports "Die Arche"

Deka has supported the children's foundation “Die Arche” since 2008 as part of the “Banks help children” campaign. There are now five branches of “Die Arche” in Frankfurt, which we support together with other partners. 
Deka has supported the children's foundation “Die Arche” since 2008 as part of the “Banks help children” campaign. There are now five branches of “Die Arche” in Frankfurt, which we support together with other partners. 

Around 400 children and young people receive free meals and homework supervision as well as access to games, workshops, sports and creative activities at the Frankfurt Arche. It also offers support with internships and finding a career, as well as guidance towards a self-reliant life. In total, the Arche Frankfurt reaches around 1,500 children and young people. 

Deka employees also volunteer at “Die Arche”. For example, they offer trial courses in scuba diving or help with homework. At the end of the year, they collect the children's wishes from the Christmas wish tree and make them come true.

An equal-opportunity partnership

The partnership is aimed at using loving care to strengthen children suffering from material and emotional poverty and improve their educational opportunities, thereby opening up their prospects for the future. Deka helps “Arche” provide comprehensive care for the children, teach them values and help with their personal development.
 
This support allows Deka to contribute to the fight against child poverty, educational inequality and the social exclusion that often accompanies it.
© Die Arche

Young people at the opening of the Jugend-Arche in the "Kleines Zentrum Nordweststadt" in Frankfurt with Daniel Schröder (r., Head of Arche Frankfurt and Regional Director of the Arche).

Daniel Kapffer, Member of the Board of Management

Arche employees give the children a stable social environment in which they are appreciated. I am proud that we are able to support them, both financially and with our expertise.

Deka employees get involved

Many of our employees are personally involved on a voluntary basis. They have the opportunity to get involved in two special fundraising campaigns: 
  • Deka - Engagiert vor Ort!: Employees who are privately committed to charitable organizations, schools or sports clubs can apply for 1,000 euros for “their” project each year. In 2025 30 projects will be funded. 
  • Restcent-Aktion: Employees donate the cents from their monthly salary. At the end of the year, the total amount is donated to a charitable organization or foundation selected by the employees. In 2025, the donation will go to KinderkrebsHilfe Rottal-Inn e. V..

Deutsche Krebshilfe/Deutsche KinderKrebshilfe e.V. (German Cancer Aid/German Children’s Cancer Aid)

The fight against cancer is just as important to us as the fight against child poverty. Around half of the German population will develop cancer in the course of their lives, which means that almost everyone in Germany is directly or indirectly affected. 

Since 2006, we have been supporting the charity tournament series for the benefit of the Stiftung Deutsche Krebshilfe and the Stiftung Deutsche KinderKrebshilfe, combining social commitment with golf. In 2024, a total of 130 tournaments were held, in which around 7,000 golfers raised around 285,000 euros. All of the proceeds go directly to the work of the Stiftung Deutsche Krebshilfe in the fight against cancer. We also provide the winning prizes for the tournaments in the series.

Steffi Böhler, former cross-country skier, Olympic participant and enthusiastic golfer, at the charity tournament series

Commitment to sports: Deka as Germany’s Olympic Partner

The Sparkassen-Finanzgruppe is the largest non-governmental sponsor of sport in Germany, providing around €90 million per year. We have been a partner of the German Olympic Sports Confederation (DOSB) since 2008, making us a top partner of the German Olympic team. We have also supported the German Disabled Sports Association (DBS) and Team Germany Paralympics since 2013. 

Supporting young people is particularly important to us. That is why we are a national sponsor of the German Sports Badge and an official sponsor of the elite schools of sport. The Sparkassen-Finanzgruppe is the first and only partner to cover all four sponsorship areas simultaneously. Our sponsorship aims to support athletes, promote inclusive processes and highlight the diversity of sport. Olympic Team Germany unites over 400 athletes.